The growing trend of mobile application development has revolutionized several businesses across industries, and the real estate sector is no exception. Over the past few years, the usage of mobile apps in real estate has increased significantly, showcasing the influence of technology in this business.
In today's fast-paced marketplace, simply having a real estate website is not enough. If you want to connect with your customers quickly and effectively, you need a mobile application. However, before you hire a real estate app development company, you must know what features your app should have.
Allow us to share some prominent features of real estate applications that your custom real estate app must have. Go through these here and go about the real estate app development process wisely.
What is a Real Estate Application?
As the name suggests, real estate applications are software solutions designed specifically to cater to realtors and their customers. These applications come with advanced features and functionalities that make selling and buying properties easier. Different businesses use different types of real estate apps.
For example, some businesses use a real estate app to list properties for their customers. Whereas, others might need an app to manage customers, sales records, and more crucial real estate data. So, if you are planning to opt for real estate mobile app development, make sure you know what you want.
Some of the main benefits of having a custom-built real estate app are a faster sales process and easier data handling. However, the most crucial benefit of having a real estate mobile app is better reach and customer engagement.
The Top 5 Features of a Real Estate Application
More often than not, a real estate application's prime goal is to attract customers to your listings and sell to them. But given the increasing competition in the real estate market, this is not always easy. This is why you need an app with top-notch features to set your business apart from the rest.
Here are the five main features that you must inculcate in your real estate application right from the start. Check these out and choose the best real estate app development company to hire mobile app developers from.
1. Seamless Onboarding Process
Amidst all the attractive features, one basic aspect of a real estate application that often gets overlooked is simple onboarding. The first step to hooking up customers with your app is allowing them easy access to the application. Don't design a complicated multi-step process; instead, go with the basic log-in options, like email or phone number. The more complex your system is, the more difficult it is to attract users.
2. Separate User Profiles
It's important that when a user logs into your application, they are not lost and have a unique identity of their own. This is possible by integrating a feature that lets users create separate profiles as per their intentions. For instance, if a seller logs in, they have a different profile and should be able to navigate into the app differently, and vice versa. This eventually helps improve the user experience for everyone.
3. Custom Filters and Categories
The main reason real estate businesses are opting for real estate mobile app development is to customize their services for customers. A key step to doing so is personalizing each user's in-app experience. Therefore, don't forget to build an app with different filters and categories that users can select to refine their search as per their requirements.
4. Push Notifications
Mobile applications are a great way to enhance customer engagement, and push notifications are an integral part of it. Thus, make sure that while building your app, you integrate the push notifications feature, which will let you send relevant updates to your target audience. This is an important part of the marketing campaign since regular notifications will keep your business on the user's mind all the time.
5. Direct Call and Chatting Option
Your real estate mobile application must have a direct messaging or calling feature so that users can connect with you. Try to provide as many choices for communication as possible so that a person can choose one according to their convenience. For example, give direct call options, online chatting, callback options, and more. Your application should have different features catering to different groups of users.
To Sum It Up
Whether it is real estate application development, EdTech app development, or any other, you must go for it only after knowing what you want. Different mobile applications have different features, but if you are building a real estate app, it should contain features relevant to this business.
In this blog post, we discussed five basic yet significant features you must integrate into your real estate application. Once you go through these, you will know what features to add to your app during the real estate app development project.